Web development for B2B delivery — portals, dashboards, and conversion-ready sites
B2B websites, portals, dashboards and internal tools. Build and improve web products with clear scope and maintainability.
What this service is
We build and improve web products that need to work reliably — not just look good in a demo.
— What we build
B2B marketing sites
Designed to generate qualified leads
Not a brochure site. Structured around conversion paths, clear CTAs, and content that speaks to the buyer — not the founder.
Portals & dashboards
Data-heavy, user-facing interfaces
Client portals, admin panels, reporting dashboards. Built for daily use — performance, loading states, and empty states included, not afterthoughts.
Internal tools
Ops, admin, workflow automation
Tools your team actually uses every day. We prioritise clarity over aesthetics — the right interface for the task, not the most impressive one.
Integrations with existing systems
APIs, webhooks, data pipelines
Connecting your web product to CRMs, ERPs, payment systems, or custom backends. Error handling, retry logic, and monitoring included.
— We focus on
Clear scope & acceptance criteria
Before a line of code
Performance & accessibility
WCAG-aligned best practice
Clean handover & maintainability
For your next developer
Who it's for
Click a fit to see what we mean by it.
You need a site or portal that supports business goals
Leads, operations, reporting
Every design decision traced to an outcome — not just aesthetic preference. We ask what the site needs to do first, then build to that.
You need clear requirements and predictable delivery
Scope agreed before build
Requirements brief signed off before build starts. Milestones you can track. No scope creep surprises at invoice time.
You care about performance, SEO, and accessibility
WCAG-aligned, Core Web Vitals
Performance, SEO foundations, and WCAG AA compliance built in from the start — measured, not assumed.
Generic template site with no strategy
We can still help, but outcomes will be limited
Work in excluded sectors
Civil, medical / regulated healthcare, manned aviation
Fit signal at a glance
Business-goal driven
Clear scope upfront
Template with no brief
Regulated / excluded sector
Not sure? Book a free call — we'll be honest.
Problems we solve
Click a problem to see the diagnosis — and what we prescribe.
"Our website looks fine but doesn't generate leads."
Conversion"We need a portal or dashboard quickly, but it must be maintainable."
Architecture"We need integrations and clean data flows."
Integration"We need tracking that tells us what's working."
Analytics"We need accessibility and performance handled properly."
QualitySelect a problem to see
diagnosis and treatment
What you receive
Depending on scope — hover any item to see what's actually included.
Build-ready implementation
Front end + back end as needed
Production-grade code — not a prototype. Structured, documented, and deployable by your team without us in the room.
CMS setup & content models
If applicable to scope
Content models designed around your editorial workflow — not the CMS default. We set up, train, and document so your team can publish independently.
Analytics & event tracking
GA4 implementation plan
Events mapped to business goals — not just page views. GA4 configured, verified, and documented so you can actually use the data.
SEO foundations
Metadata, sitemap, canonical rules
Technical SEO baseline: metadata structure, canonical tags, sitemap, robots.txt, Open Graph. Audited before launch, not after.
Accessibility & performance checks
WCAG AA + Core Web Vitals
Accessibility and performance validated before launch — Lighthouse scores, keyboard nav, colour contrast, and screen reader basics covered.
Deployment pipeline & docs
CI/CD setup with runbook
Build, test, and deploy pipeline configured. Runbook written so your team can deploy, roll back, and update environment variables without us.
Handover documentation
How to update content, how to deploy
Written for the next person — not us. Content update guide, deploy process, architecture notes, and open items documented at close.
How we engage
Three paths — hover to explore, pick based on how clear your scope is right now.
MVP website build package
A bounded, fixed-scope engagement — ideal when you want speed without scope creep.
Discovery
Kick-off call, requirements doc, sitemap sign-off, and content inventory. Sets the entire project in motion.
Frontend build
Production-grade, deployed
SEO foundations
Metadata, sitemap, canonical
Analytics
GA4 + event tracking
Handover docs
Deploy & content guide
What we build with
Modern web stacks — component-based, headless, fast. Exact choices confirmed during discovery.
Select a technology
Click any card above to explore
Component-based UI
Reusable, maintainable components
Headless CMS
Content managed independently
Performance defaults
Fast hosting, edge delivery
Analytics & consent
UK-aligned, GDPR-ready
Exact stack confirmed during discovery — we recommend what fits your team and content workflow.
Relevant work
Two recent builds — expand each to see the brief, what we shipped, and how it performed.
More projects available on request
View all work →How we keep quality high
Click each gate to expand — four non-negotiables on every project.
See the full process end-to-end
See the full process →Frequently Asked Questions
Everything you need to know before starting an AI features project.
Do you do SEO?
Can you work with our existing CMS?
Do you handle tracking and cookie consent?
Will the website be mobile responsive?
Do you help with website performance and speed optimisation?
Still have questions?
Book a free discovery call→Let's build something
that actually ships.
Two ways in — a scoped estimate or a quick discovery call. Pick whichever fits where you are right now.
Get a Project Estimate
Tell us what you're building — we'll scope it and respond within 1 business day.
Book a Discovery Call
20 minutes, no obligation. We'll tell you honestly if we're the right fit.